How to Optimize Your Website Design with the User in Mind

 Too often, the aesthetics of an internet site are given more thought than how a user will navigate it. However pretty a site could also be , it's useless if users can’t find what they’re trying to find . Understanding how your users are finding, interacting with, and buying on your site will allow you to style a more user-friendly experience, eliminate unnecessary or confusing calls to action, and ultimately increase conversions.

The first element of designing a successful site is knowing user intent.

What Is User Intent?

User intent is that the information the user is after when conducting an enquiry query. It’s usually thought of within the context of keywords and search queries, except for a successful user experience, it's important to expand this definition.

Let’s transcend just thinking in terms of SEO Company In Jodhpur and begin thinking of user intent because the users’ goals on your site. once you take this under consideration , you'll go past just getting customers to your site. you're now brooding about the user’s entire experience on your website and ultimately the way to convert them into customers.

When studying user intent, there are three categories which will assist you organize the traffic patterns you're seeing. Once you've got identified each of those groups, you'll address their individual must confirm their experience on your site goes as you intended and, more importantly, as they expected.

First are the informational users. These are the users that are trying to find more information about your product, your company, or the way to contact you.

Next, we've the tutorial users. Educational users are looking to find out about industry-specific topics. they're trying to seek out answers on the way to solve a specific problem or fulfill a requirement , but probably don’t have a selected solution in mind yet.

Finally, our favourite group, the transactional users. Transactional users are able to download something, check in for something, or make a sale . These users come to our site with a transparent plan of action, then it's of the utmost importance we make it easy for them to execute that intent.

The first element of designing a successful site is knowing user intent.CLICK TO TWEET

How does one Determine User Intent?

Now that you simply have categorized differing types of users, you'll start identifying and analyzing each group’s approach pattern . an excellent way of determining your users’ intent is by analyzing the Users Flow report from Google Analytics. With this report, you'll track where the users started (the source), what they did while on your site (the traffic), and where they left your site (hopefully, the “Thank you for your purchase” page).

Learning the way to found out and configure the users flow report is well worth some time and energy .Arham Technovations Offering complete web solutions with web designing company in jodhpur , ios app development , android app development and Digital marketing services in jodhpur at cheapest prices. We specialize in creating beautiful websites that convert visitors into leads for your business. Our websites are responsive to fit all devices from desktop to mobiles or tablets.Our developers have immense knowledge and skills with open-source platforms such as WordPress, Joomla, Magento and so on, if you're looking for cost-effective solutions.Once you've got the report up and going, you'll begin to research the flow of your users and obtain a far better understanding of how you'll improve your site’s design.

Once you've got an understanding of how these three sorts of users are experiencing your site, you'll begin to spot and resolve any trouble spots. the simplest place to focus your efforts is your navigation bar.

Organizing Your Nav Bar

By focusing your efforts on your nav bar, you'll be ready to address any navigation issues you identified in your Users Flow report. First, identify categories and subcategories for your company, products, and services that are clearly defined and simply understood by your users. this is often creating your content hierarchy. consider this like organizing the aisles of a grocery or creating an index for the content of a book.

This isn’t the place where you would like to reinvent the wheel. Users expect some consistency with established convention. Stray too faraway from these conventions, and users can get frustrated and quickly leave your site.

When deciding the way to best organize your navigation bar and which categories to incorporate at this top level, there are a few of various approaches to consider:

User Intent Buckets

One tactic you'll use is organizing by the various user categories. For our informational users, we'd like to make an “About Us” page. this is often where we will answer questions on our company, our products and services, and therefore the area or clients we serve.

WHILE YOU'RE HERE

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ARTICLE CONTINUES

For our academic users, we'd like a blog or another sort of instructional content. this is often where we will provide content that highlights trends within the industry, discusses issues, and clarifies common industry questions.

Finally, for our transactional users, we'd like to supply quick access to product-specific pages that make the purchasing process clear and straightforward .

For example, if you're taking a glance the nav bar at the highest of the Convince & Convert site, you'll see:

Informational users can get everything they have about the corporate from the categories within the top right.

Educational users will navigate to the far right to urge to the blog or podcasts.

Transactional users will use the categories on the left to start out the acquisition process.

Convince and Convert nav bar

Types of Customer

If your audience are often grouped into different categories with varying needs, then this sort of organization will work best for you. Organizing your nav bar supported the sort of customer allows you to group specific products and services or content together that might be most beneficial for that customer type. this protects your customer time by putting all the knowledge they might need in one place.

It’s important to notice that if your customer base can't be clearly separated into sorts of customers, this sort of navigation can create confusion and frustration. you would like to make certain your customer categories are very distinct.

Let’s check out the nav bar for TransUnion’s SmartMove division, for instance . The customer base are often clearly split into (1) landlords and (2) renters, in order that they have found out their nav bar to obviously reflect this. The subcategories included in each category are specific thereto sort of customer, making it easier for patrons to seek out what they’re trying to find .